Our Story

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Silly Cows are just part of the story...

While we’re in the specialty foods business, our story is one of pioneering, persistence and of passion for offering premium-quality products that meet the needs of our retail partners and our loyal consumer followers. And we’re proud to say …. that we’ve been very successful at both.

In 1988, we purchased a small, local Vermont company that made three chocolate sauces. In 2008, we introduced the Sillycow Farms brand of award winning Hot Chocolate products and since then, have worked hard to expand the brand beyond our New England market area. We currently package 13 different flavors of Hot Chocolate and 6 different flavors of Fair Trade Certified Hot Chocolate in our nostalgic pint-size glass bottles.

Today, our products are sold in all 50 states …in small grocery stores, major supermarkets, natural food stores and specialty retail stores. We have experienced exception brand growth in the last few years, gaining new product placement in some of the largest volume retailers across the country, including Kroger, Safeway / Albertsons, Publix and more. We even sell Sillycow Farms Hot Chocolate products to customers outside the US, as consumers in Canada, Europe and the Far East are now able to purchase Sillycow Farms Hot Chocolate at their local stores.

Because of our strong consumer following, we recently made two major achievements among Hot Chocolate brands sold in the retail grocery trade channel. First, we cracked into the Top 10 brand rankings based on total sales and second, we were the fastest-growing brand of Hot Chocolate during the last year. Sillycow Farms Hot Chocolate was also rated the # 1 Brand of Hot Chocolate in a blind taste-test conducted by the Eat This! Not That! blogger website … the winner among 19 total brands, including Ghirardelli, Starbucks, Swiss Miss, Nestle, Godiva, Land O’Lakes and others.

In order to keep pace with this growing demand, we recently completed a major expansion and renovation project at our Vermont Headquarters. We were able to build a second processing kitchen, install additional blending and filling equipment and expand and upgrade our warehouse operations …. all so that there will always be enough Sillycow Farms Hot Chocolate to keep everyone satisfied.

But even with all of this facility expansion, new business growth and success, we have never lost our focus on what makes us special. At Sillycow Farms, we do things the natural way. We use Only the Finest Real Ingredients...all of which you can spell and pronounce.

It’s our commitment to creating the best-tasting Hot Chocolate beverages that drives us to source our ingredients that are Certified Gluten Free and Non-GMO Project Verified. They have NO corn or high fructose syrup solids; are Nut and Peanut Free; non-dairy; have NO Trans fats, NO added sodium, NO artificial flavors or sweeteners, NO artificial growth hormones (rBST) and are Certified Fair Trade in 6 flavors.

Certified Gluten-Free, Non GMO and Fair Trade CertifiedOur desire is to introduce Sillycow Farms Hot Chocolate to as many consumers as possible, so that everyone can enjoy our decadently delicious and comforting chocolate beverages. Our tradition of quality and integrity may seem silly to some, but that's what we know and believe in. Call us Silly, but we like it that way....and think you will too.

Fran & Jonathan Rutstein